NYC Trench Takeover
Hilary MacMillan, contemporary womenswear designer, announces opening of first-ever New York City pop-up during New York Fashion Week February 2024, to mark the official launch of an expanded trench capsule collection. Capping off the brand’s 10 year anniversary, MacMillan’s trench coats are a symbolic product of the brand’s dedication in offering bold, optimistic and empowering ready to wear garments to a robust size diverse audience.
“Our trench coats have been such an important pillar of the brand’s product range since we first introduced them in 2021,” states Hilary MacMillan, founder and designer of Hilary MacMillan.
“To continue our 10th anniversary celebrations, bringing the trench coats to the first in real life shopping experience in New York City felt like a natural fit for the brand’s future growth and direction.”
The 15-piece capsule includes a variety of fabric offerings of denim, plaid, cotton, vegan leathers and patent rain materials, with unique styling details on various pieces.
Launching exclusively in person in New York City at the brand’s immersive pop-up at 242 Elizabeth St in Nolita, Manhattan, consumers can discover and shop the brand’s trench capsule as well as featured pieces from other notable Canadian brands such as L’Intervalle, from February 9, at 11 A.M. EST until Sunday February 11 at 5 P.M EST.
Through an exclusive partnership with 11 Honoré, now a part of Dia & Co, the largest multi-branded online retailer exclusively dedicated to plus sizes, the Hilary MacMillan trench collection will also be available online to US consumers as of February 9, and will launch globally on Hilary MacMillan’s ecommerce page on February 12 at 12 P.M. EST.
“Our continued dedication to offering size-diverse contemporary ready-to-wear pieces to our audience remains steadfast in our decision to partner with 11 Honore - one of the leading size inclusive online ecommerce platforms in the US. To us, power is in community, and these coats have the ability to bring together personalities and communities from around the world through their unique style, texture and size offering, something we’re so deeply proud of.” Continues MacMillan.
Are you ready NYC? We can't wait to meet you!
